✨ You’re not lost, you’re just between the life you’ve outgrown and the one you’re ready to build ✨
FOR WOMEN 40+ WHO ARE DONE OVERTHINKING THEIR NEXT MOVE
Find the ONE Side Business That Actually Fits Your Life
Get real clarity in 90 minutes, without another course, another quiz, or another year of going in circles.
For Second Chapter Women who are done overthinking and ready to start building.
Instant download. Start right now.
Let me guess what's happening right now...
You have at least three business ideas you're excited about.
Maybe five. Maybe ten.
And every single one of them feels like it could be "the one," if only you could commit.
So you research. You brainstorm. You open 47 tabs on a Tuesday night and convince yourself that THIS time you'll actually follow through.
You start building something. It feels good for a week. Maybe two.
Then the doubt creeps in. Or a shinier idea shows up. Or life gets busy. And quietly, without any dramatic moment, you stop.
Then you start again. Different idea. Same pattern. Same ending...
You're not lazy. You're not unmotivated. You are drowning in possibilities and paralyzed by the fear of picking the wrong one.
And every month you spend circling is another month of watching other women build the thing you keep telling yourself you'll start "soon."
✨ You don’t need to become someone new. You need to trust the woman you already are ✨
But here's what nobody tells you about "picking the right idea."
You've been told that the secret is finding your passion. Or following your purpose. Or discovering some magical intersection of what you love, what you're good at, and what people will pay for.
And it sounds beautiful. But it's also why you've been stuck for months, or years.
Because that advice skips the most important question:
Does this idea actually fit the life I'm living right now?
Not your fantasy life. Not the life where you have unlimited time and zero responsibilities. Your actual life, with a full-time job, real energy limits, and maybe 5 to 10 hours a week to build something on the side.
The women who stop circling and start building aren't the ones who found a better idea. They're the ones who found a way to TEST their idea against reality, before they invested months in the wrong direction.
That's the difference. Not a better idea. A better filter.
The Second Chapter Starter Kit
It's a guided workbook that runs your business idea through four simple filters designed specifically for women with full lives and limited time:
Your skills. Can you actually do this? (Spoiler: you already have more than enough.)
Your time. Can it fit your real schedule, not someone else's highlight reel?
Your energy. Will it fuel you or drain you? Because a business that feels heavy will always stall.
Your momentum. Can you actually get this moving this week, with what you already have?
By the end, you'll hold your completed One-Page Second Chapter Game Plan. One page. Your direction, your strengths, your schedule, your first step. Written down. Tested. Real.
No more guessing. No more circling. Just a direction you've earned by doing the work
Hi, I'm Jenny
I'm 52, mother of amazing 12-year old twins, and I live on a little island in the Swedish archipelago. I spent 3+ years trying to build various side businesses while also working full time as a graphic designer. Three-and-a-half years! I had at least a dozens ideas, and made exactly one sale during this time. For all of $9 dollars. (Not exactly life-changing money 😂)
I tried: selling printables, affiliate marketing, freelancing, templates, low-content publishing (think coloring books), coaching, and more... I even considered dropshipping for about 48 hours before I came to my senses. I wasn't lazy! I was watching webinars, taking courses, and building vision boards so elaborate they could have hung in a gallery. But I wasn't really building a business. I was just circling, just going round and round for years... It was dicouraging, exhausting, and I thought things would never 'click' for me and that I was doomed to be stuck in preparation mode forever, never really ready to GO FOR IT, for real...
But when I finally built a framework to test my ideas against my actual life, everything changed.
I stopped jumping between ideas. I finally chose one direction. I started The Bold Biz in January 2024. I launched a podcast, a community, and now I help other women do the same thing, all alongside my full-time job.
The framework I used to stop circling? That's exactly what's inside the Second Chapter Starter Kit and my hope is that it will help you avoid most of my ups and downs and find success much faster than it took me! 💖
And the best part? I'm finally having fun building again! 🌟
No burnout. No hustle. Just clarity and steady momentum.
Here's exactly what you get ✨
The Second Chapter Starter Kit
(40+ page guided workbook, instant PDF download)
✨ The Four-Filter Framework with 10 guided exercises that walk you through each decision step by step. No guesswork. Just honest questions and your honest answers.
✨ Your One-Page Second Chapter Game Plan that captures your direction, your strengths, your schedule, and your very first step on a single printable page. Your compass for the hard days.
✨ Four Myth-Busts and three Second Chapter Snapshots that dismantle the lies keeping you stuck and show you real women (just like you) working through each filter.
That's it.
ONE workbook.
ONE framework.
ONE clear outcome: you finish with a direction you trust.
You're also getting these 3 bonuses ✨
🎧 BONUS 1: A Note From Jenny Before You Begin
(5-minute audio guide)
Before you open a single page, hit play on this short audio note from me. I'll walk you through exactly how to approach the workbook, what to do when your brain starts second-guessing you halfway through (it will), and the one thing most women skip that actually matters most. Think of it as a pep talk from a friend who's been exactly where you are.
📄 BONUS 2: The Wobble Fix
(One-page printable guide)
You'll finish the workbook feeling clear and confident. And then, probably around day three, your brain will try to talk you out of your own idea. The Wobble Fix is a one-page guide with three questions that tell you whether you're dealing with real doubt or just fear in a new outfit. Print it. Keep it next to your Game Plan. Pull it out every time the wobble shows up.
🗓️ BONUS 3: Your First 90 Days (Printable milestone map)
You've got your Game Plan. Now what? This 90-day map shows you what real progress actually looks like, not the Instagram highlight-reel version, but the honest, messy, meaningful version. Days 1 to 30, 31 to 60, and 61 to 90, each with clear milestones so you always know you're on track even when it doesn't feel like it.
Start your next chapter today for only
$27
Instant download. No waiting. No drip content. It's all yours right now.
This is for you if...
This is for you if:
✨ You're a woman 40+ with a side business idea (or several) and you need help choosing the ONE that actually fits your real life
✨ You've been circling, overthinking, or starting and stopping, and you're ready for a clear framework instead of another motivational quote
✨ You want something practical you can work through this weekend, not a 12-week program that sits untouched in your inbox
✨ You've already done The Idea Filter and want to go deeper, OR you're starting completely fresh and need the full framework from scratch
This is NOT for you if...
🚫 You're looking for a done-for-you business plan (this is a guided workbook, not a course)
🚫 You want someone to tell you exactly what business to start (the whole point is that YOU choose, with the framework to back it up)
🚫 You're not willing to set aside 60 to 90 minutes to actually do the work, because the magic is in the writing, not the reading
You've been thinking about this for long enough.
Every week you spend circling is another week you could have been building. Not perfectly. Not with everything figured out. But with clarity, confidence, and a direction you've actually tested.
The Starter Kit costs less than a coffee-and-lunch date. It takes about 90 minutes. And by the end, you'll have your One-Page Game Plan, your Four-Filter scores, and your very first step written down with a date next to it.
That's not a dream.
That's a direction.
Refund Policy
Because this is an instant-download digital product, all sales are final.
Questions you might be asking
Nope. The Starter Kit works whether you've already completed The Idea Filter or you're starting from scratch. Either way, you'll walk away with your Game Plan.
About 60 to 90 minutes. Some women do it in one sitting with a cup of tea. Others spread it across a weekend. There's no right way, just an honest way.
No. It's a guided PDF workbook. No videos. No modules. No login. You download it, grab a pen, and do the work at your own pace.
That's actually one of the most valuable outcomes. Better to discover that now, in 90 minutes with a $27 workbook, than six months and thousands of dollars into the wrong direction. The filters often show that the idea is right but the delivery needs adjusting, and the workbook helps you figure that out too.
That's exactly who this is for. The reason you've been going back and forth isn't because you lack good ideas. It's because you've been trying to decide without a framework. The Four-Filter Framework gives your decision structure, evidence, and staying power.
You'll get an email with your download link right away. No waiting, no drip content. The entire Starter Kit is yours immediately. And once you've completed your Game Plan, you're warmly invited to listen to The Bold Biz Podcast for weekly encouragement and straight talk on building your side business. New episodes every Sunday, wherever you listen to podcasts.
Because this is an instant-download digital product, all sales are final. But I'm confident that if you do the work, you'll walk away with more clarity than you've had in months (or years).
✨ Momentum comes from choosing one direction and staying with it long enough to trust yourself again✨
You've got two options right now.
Option 1: Close this page. Keep thinking about it. Keep saving Instagram posts about businesses other women are building. Keep telling yourself you'll figure it out "soon." Wake up three months from now in the exact same place, with the exact same ideas, and the exact same doubt.
Option 2: Grab the Starter Kit right now. Set aside 90 minutes this weekend. Work through the Four Filters. Finish with your One-Page Game Plan in your hands, a clear direction, a tested idea, and the first step written down with a date next to it. Stop circling. Start building.I know what it feels like to sit with a head full of ideas and a heart full of doubt. I did it for 3+ years. And I can tell you that the thing that finally changed everything for me wasn't finding the "perfect" idea. It was having a framework that helped me trust the idea I'd already chosen.
That's what the Starter Kit gives you. Not perfection. Not guarantees. But clarity you can act on, confidence you've earned by doing the work, and a Game Plan you can pull out on the hard days and say, "I tested this. It's real."
Your second chapter is waiting.
And it's going to be a great one!
Stay bold, lady. 💫
/Jenny xx
P.S. I spent three-and-a-half years and exactly nine dollars finding out the hard way that the problem was never my ideas. It was not having a framework to test them. The Starter Kit is the shortcut I wish I'd had from the start. At only $27 it is a small investment that could pay off big, and takes only 90 minutes. Your circling could end this weekend.
P.P.S. Your Game Plan has a line at the bottom that says "My smallest first step" with a date next to it. Every woman who fills that in and actually does it tells me the same thing: "That's when it stopped being a dream and started being real."
Stay bold! 🌟
The Bold Biz
Supporting women 40+ with simple AI tools, content skills, and confidence to grow online.
Feel free to get in touch via
email: hello@theboldbiz.com
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